Welcome to Framer, Linktree!

Presented by Linktree

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167M
TikToks are viewed.
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$443k
Is spent on Amazon
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5.9M
things are Googled.

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167M
TikToks are viewed.

Share
167M
TikToks are viewed.
Share
$443k
Is spent on Amazon
Share
5.9M
things are Googled.

Share
167M
TikToks are viewed.

Welcome to the attention economy

Unify

F the algorithm

Turn attention into $$$

TLDR

Welcome to the attention economy

Unify

F the algorithm

Turn attention into $$$

TLDR

Welcome to the attention economy

Unify

F the algorithm

Turn attention into $$$

TLDR

Welcome to the
attention economy

Where everyone on the internet competes for eyeballs by creating more and more stuff and viewers feel overwhelmed and creators can’t step off the hamster wheel of content creation and the internet is total freaking chaos.

More than 200M creators are competing for a share of the market.1 No wonder they’re facing challenges reaching and growing their audience.

40%

of people “feel overwhelmed by the sheer amount of choice on the internet.”2

40% of people “feel overwhelmed by the sheer amount of choice on the internet."

1/3

The human attention span is ⅓ what it was in 2004 (seriously!).3

1/3 The human attention span is ⅓ what it was in 2004 (seriously!)

According to 40M+ Linktree creators

So what's the solution?

Spoiler alert: It’s not “create more content.”

Unify

aka: get your sh*t together

Become one with your online presence

The internet is a fragmented place. We’ve seen this on Linktree, where our users (aka creators) have posted over 100M links to 7.5M different websites since the beginning of 2022. So what are creators unifying?

/sellanythingonline

Social media users have, on average, seven social media profiles4 (will Threads make it 8?).

The most popular sites creators are linking to are Instagram, Youtube, and TikTok. No surprise there. But, these big platforms make up only

of the total links created on Linktree since the start of 2022. It goes to show the extreme variety of content that's still out there competing.

/sellanythingonline

Social media users have, on average, seven social media profiles4 (will Threads make it 8?).

The most popular sites creators are linking to are Instagram, Youtube, and TikTok. No surprise there. But, these big platforms make up only

of the total links created on Linktree since the start of 2022. It goes to show the extreme variety of content that's still out there competing.

Links that are cutting through the noise

Since 2022, links to…

+300%

TikTok have grown

by 300%

+200%

Eventbrite have

grown by 200%

+42%

LinkedIn have

grown by 42%

+27%

Google Docs have

grown by 27% (i.e.

courses & workout

plans)

+23%

Spotify playlist

embeds have

grown by 23%

/sellanythingonline

“People who are naturally interested just

go through and find what they want and

they can click on it, and go.”

“People who are naturally interested just go through and find what they want and they can click on it, and go.”

Unifying encourages cross-discovery. Now, someone from your Instagram can find your podcast, new book, or album release. Linktrees get viewed more than 3x a month per visitor on average. This means that once people get to know everything you have to offer, they’re more likely to come back for more.

Put your link in bio in all the places.

The most popular Linktrees get traffic from an average of 12 sources (that’s a lot!). The top three drivers? Instagram, TikTok and Twitter. So while social is driving the most inbound traffic, creators are pushing that traffic to mostly nonsocial links, helping their audiences discover more.

Instagram

TikTok

YouTube

Twitter (X)

Facebook

Google

Snapchat

QR Code

DuckDuckGo

Bing

IRL links are important too. Since the rise of QR codes following the pandemic, monthly QR code clicks have nearly tripled, meaning more and more creators are merging real life with their digital life.

Unifying your content can give you more control of your online presence. But, it’s only one part of the equation.

F the algorithm

Most of the time, it’s not your friend.

Algorithms drive discovery on both social and search engines, so there's always a gatekeeper between you and your potential followers.

Plus, the things search algorithms prioritize don’t match what creators prioritize. Google Selena Gomez, and the first things you see are her age, height, and parents’ names!

Is that really what Selena fans are looking for? No offense, Mr. and Mrs. Gomez, but we don't think so!

Algorithms drive discovery on both social and search engines, so there's always a gatekeeper between you and your potential followers.

Plus, the things search algorithms prioritize don’t match what creators prioritize. Google Selena Gomez, and the first things you see are her age, height, and parents’ names!

Is that really what Selena fans are looking for? No offense, Mr. and Mrs. Gomez, but we don't think so!

You can cut out the algorithmic middle man to give your audience a

fast-pass to your content.

You can cut out the algorithmic middle man to give your audience a fast-pass to your content.

/sellanythingonline

/beaux

On social media, catering to the algorithm leads to “content collapse.” In other words, the same sh*t gets served over and over.

3/4

of creators want to diversify what they create,5 but feel pressure to keep making what is rewarded by the algorithm. Trying to adapt to the algorithm is like working for a faceless boss who evaluates you based on annoying rules that you can’t see.

Get your audience where
you want them. Faster.

Be your own algorithm.

Across platforms, attention is scarce, and you only have so much control. When you only have a split-second to
capture someone's attention, first impressions really matter.

Across platforms, attention is scarce, and you only have so much control. When you only have a split-second to capture someone's attention, first impressions really matter.

/sellanythingonline

“People who are naturally interested just

go through and find what they want and

they can click on it, and go.”

“People who are naturally interested just go through and find what they want and

they can click on it, and go.”

“People who are naturally interested just go through and find what they want and they can click on it, and go.”

Our internal data backs this up: something as simple as the order of links on your Linktree has a huge impact on what gets attention. Looking at a list of 10 links, the first three links have an average of 130% higher click-through-rates (CTRs) than the bottom seven. Including your most important content in the top spots can lead to higher engagement.

Link #1

Creators are using tools like priority links (like link 1) to help them capture attention and drive engagement. In fact, animated links drive an 85% higher CTR compared to static links. Animated links visually prioritize important content, latest releases and online storefronts.

Get your audience where
you want them. Faster.

Own your audience.

Building a community allows for authentic relationships with people who will go the extra mile to engage with all that you do.

Loyal communities help you ride the wave of changing algorithms, making you less reliant on them. Since last year, we've seen community platforms and features that unlock direct interactions with fans grow substantially.

+33%

Patreon

+46%

+75%

Contact Details

(i.e. digital biz cards
for 1:1 engagement)

+94%

Typeform

+157%

Substack

average monthly clicks increase from 2022-2023

/beaux

“Fans had been telling me to start a Discord... it’s just been so good because it allows you to communicate with people who care about your music.”

of creators who are seeing engagement on their Discord link have had less than 1,000 total views of their Linktree. This is an early signal, but it shows that smaller creators are optimistic about the value of creating a community.

Unify your content. Take control of your audience. Then, you can…

Unify your content. Take control of your audience.
Then, you can…

Unify your content. Take control of your audience. Then, you can…

Turn attention into $$$

Attention Economy → Real Economy

Getting likes is more fun when you can turn them into cold hard cash.

Once you’ve garnered the right attention, the next phase is turning your side hustle into a legit career. After all, success in the attention economy is only valuable when it translates to stable, reliable income.

72%

of creators

made less

than $500

72%

of creators

made less

than $500

72%

of creators

made less

than $500

17%

of creators made

between $500-$5k

17%

of creators made

between $500-$5k

17%

of creators made

between $500-$5k

of creators made

between $5k-$10k

of creators made

between $5k-$10k

of creators made

between $5k-$10k

of creators
made
between
$10k-$50k

of creators made between $10k-$50k

of creators

made over

$50k

of creators made over $50k

Can’t pay the bills with $500?

Get fans to support you in new ways.

We’re seeing a huge opportunity for creators to turn their Linktrees into moneymakers, especially through direct payment features like tips, gifts and paid requests for products and services. Since early 2022, the average monthly revenue paid to creators increased more than 25%, showing that more and more are able to make money straight from their fans.

Not having to rely on creator funds, brand deals and ad dollars is a huge step to long-term financial success.

/TheProlificPenman

“I saw you can set up these requests and realized I could start dedicating real time towards this.”

Direct monetization has been especially helpful for creators looking to take advantage of a sudden spike in attention. The Prolific Penman experienced this firsthand — in just three months, he turned viral TikTok moments into more than $10.5k in direct payments on Linktree, mostly through paid requests for custom signatures with price points falling around just $20.

More than merch.

Creators are literally the brand.

When creators diversify revenue streams, their audience shows up. Since the beginning of 2022, links to Shopify and Spring link apps, where creators can display what they are selling right on their Linktree, have increased by 58%. These shop links have driven more than 38M clicks in the last year alone.

/ericka_goycoolea

“You can create your store... and give a sneak peek of what they’re going to see.”

When thinking about selling, don’t

forget the world’s largest marketplace.

When thinking about selling, don’t

forget the world’s largest marketplace.

The “A” word.

This year during Prime Days we saw a 30% increase in accounts with Amazon links and links created nearly doubled. Visitors were also eager to explore their favorite creators’ storefronts. Average daily clicks on Prime Days increased by 113%, showing the power of seizing a key moment to create momentum. In fact, Amazon storefront links were the most clicked links on both Prime Days, across all of Linktree.

+113%

Average Amazon

clicks

+30%

Accounts with new

Amazon links

Black Friday and Cyber Monday

+113%

Average Amazon

clicks

+30%

Accounts with new

Amazon links

What about the other shopping moments, like the upcoming Black Friday and Cyber Monday holidays? Last year, Amazon links saw 184% growth in clicks and a 39% increase in average daily clicks compared to the month prior.

It’s not just Amazon links that see increases during these big events. In fact, clicks on Shopify and Spring via Linktree grew 150% during Black Friday and Cyber Monday. What's more, average daily clicks were 90% greater during the holiday weekend than in the entire month of October.

Fans want to know your favorite products.

In the US, one-third (and more than half of Gen Zs and millennials) say content creators influence their buying decisions.6 This explains why affiliate marketing, where companies pay influencers a commission for sending referral traffic and sales, is now estimated to be worth more than $14 billion.

Many people say content creators influence their buying decisions.

A third

of all adults

More than half

of Gen Z & Millennials

We’ve seen this trend on Linktree: Amazon and LTK monthly affiliate link creation has increased more than 60% and monthly clicks have doubled since 2022.

2022

2023

+60%

Amazon

and LTK link

creations

2022

2023

+2x

Monthly

clicks

Amazon

and LTK

links

Affiliates aren't just for influencers; a growing number of small creators use their Linktree to drive affiliate revenue as well. Since 2022,

of all creators who received a click on their Amazon link had less than 1K total Linktree views. Consumers prefer to buy from people they trust, and there’s lots of opportunity to earn from being a tastemaker in your space.

In the time you took to read this…

23,664,766

hours of content have been streamed.

977,634,700 TikToks have been viewed. 380,516 photos have been posted on Instagram.

There’s a ton of content out there, and there’s no sign of it slowing down. There’s even content about content (yes, like this very report).

So, we won’t take up any more of your time and attention. Here’s the bottom line: Create stuff that makes sense to you and not an algorithm. Monetize your work in a way that's simple and meaningful for your audience. And put it all in one place.

Get started for free

LoacaliQ, Statista — Internet Minute Header

Linktree — Creator Report 2022

The Guardian — Content overload on the web is a turn-off: here’s how to manage it

The New York Times — How To Focus Like It’s 1990

Forbes — Top Social Media Statistics And Trends Of 2023

Petapixel — Creators Feel ‘Screwed’ by Social Media And its Algorithms

Deloitte — Driving lifetime value in a content creator ecosystem

167M

$443k

5.9M

167M

167M

$443k

5.9M

167M

Welcome to the attention economy

So what's the solution?

So what's the solution?

Become one with your online presence

Become one with your online presence

Become one with your online presence

Links that are cutting through the noise

Links that are cutting through the noise

Links that are cutting through the noise

Put your link in bio in all the places.

F the algorithm

Most of the time, it’s not your friend.

Turn attention into $$$

Getting likes is more fun when you can turn them into cold hard cash.

More than merch.

Fans want to know your favorite products.

Welcome to the
attention economy