Pinterest Predicts 2025

See next year’s trends, now.

See next year’s trends, now.

See next year’s trends, now.

Stay ahead of culture with our not-yet-trending report, featuring the breakout trends of 2025.

Explore all trends

Explore all trends

Explore all trends

Explore all trends

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Cherry vibes

+325%

Cherry martini

+80%

Cherry bedroom

+100%

Cherry bedroom

+100%

Dark cherry red

+235%

Dark cherry red

+235%

Cherry car

+270%

Cherry car

+270%

Tasting notes? Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their make-up, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.2

Tasting notes? Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their make-up, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.2

Tasting notes? Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their make-up, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Aura Beauty

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Aura effect

+35%

Purple blush make-up

+30%

Full-color make-up eyes

+365%

Full-color make-up eyes

+365%

New wave make-up

+410%

New wave make-up

+410%

Golden aura

+75%

Golden aura

+75%

2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high hue look that’s all about zeroing in on a colour aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.2

2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high hue look that’s all about zeroing in on a colour aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.2

2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high hue look that’s all about zeroing in on a colour aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Rococo Revival

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Rococo wedding

+95%

Rococo party

+140%

Rococo make-up

+70%

Rococo make-up

+70%

Rococo cake

+95%

Rococo cake

+95%

A 2025 prediction with frills and a flourish. This year, weddings, parties and everything in between will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this love of classic corset gowns, luxe accessories and ornate tablescapes.2

A 2025 prediction with frills and a flourish. This year, weddings, parties and everything in between will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this love of classic corset gowns, luxe accessories and ornate tablescapes.2

A 2025 prediction with frills and a flourish. This year, weddings, parties and everything in between will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this love of classic corset gowns, luxe accessories and ornate tablescapes.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Sea Witchery

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Witch outfits aesthetic

+40%

Dark siren make-up

+695%

Dark mermaid make-up

+90%

Dark mermaid make-up

+90%

wavy wet hair look

+80%

wavy wet hair look

+80%

Sea inspired nails

+65%

Sea inspired nails

+65%

POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head-first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight.2

POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head-first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight.2

POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head-first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Surreal Soirees

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Cake bouquet flowers

+30%

Modern surrealism

+70%

Salvador Dali aesthetic

+40%

Salvador Dali aesthetic

+40%

Strawberry centrepiece ideas

+50%

Strawberry centrepiece ideas

+50%

Dinner party tablescapes

+55%

Dinner party tablescapes

+55%

Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism. And it’s Gen X and Boomers driving this keeping-it-unreal party trend.2

Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism. And it’s Gen X and Boomers driving this keeping-it-unreal party trend.2

Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism. And it’s Gen X and Boomers driving this keeping-it-unreal party trend.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Castlecore

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Antique ruby ring

+50%

Blue medieval dress

+85%

Castle house plans

+45%

Castle house plans

+45%

Chainmail necklace

+45%

Chainmail necklace

+45%

Medieval core

+110%

Medieval core

+110%

Medieval is having a major moment. In 2025, Gen Z and Millennials will take home décor inspiration from ancient castles, while fashion and accessories will be gothic-inspired. It’s a comeback of the highest order.2

Medieval is having a major moment. In 2025, Gen Z and Millennials will take home décor inspiration from ancient castles, while fashion and accessories will be gothic-inspired. It’s a comeback of the highest order.2

Medieval is having a major moment. In 2025, Gen Z and Millennials will take home décor inspiration from ancient castles, while fashion and accessories will be gothic-inspired. It’s a comeback of the highest order.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Dolled Up

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Doll-style make-up

+45%

Cutecore room ideas

+40%

Doll shoes outfit

+130%

Doll shoes outfit

+130%

Mini things

+80%

Mini things

+80%

Necklace charms

+120%

Necklace charms

+120%

In 2025, people will be inspired to look at life from their very own doll's house. Pinterest users will take a playful approach to doll-style make-up, cutecore room ideas and necklace charms in the most whimsical colours.2

In 2025, people will be inspired to look at life from their very own doll's house. Pinterest users will take a playful approach to doll-style make-up, cutecore room ideas and necklace charms in the most whimsical colours.2

In 2025, people will be inspired to look at life from their very own doll's house. Pinterest users will take a playful approach to doll-style make-up, cutecore room ideas and necklace charms in the most whimsical colours.2

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Fisherman Aesthetic

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Fisherman sandals

+30%

Cable-knit jumper

+110%

Fish bag

+50%

Fish bag

+50%

Raincoat outfit ideas

+35%

Raincoat outfit ideas

+35%

Sardine tattoo

+80%

Sardine tattoo

+80%

All the cool fisherman looks, but without the heavy lifting. In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything—even if you can’t see the sea from here! Get ready for cable-knit jumpers, sardine tattoos and stripes. on. everything.2

All the cool fisherman looks, but without the heavy lifting. In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything—even if you can’t see the sea from here! Get ready for cable-knit jumpers, sardine tattoos and stripes. on. everything.2

All the cool fisherman looks, but without the heavy lifting. In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything—even if you can’t see the sea from here! Get ready for cable-knit jumpers, sardine tattoos and stripes. on. everything.2

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Act on the trends

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

Get business tips

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Goddess Complex

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Goddess core

+40%

Goddess energy aesthetic

+170%

Goddess nails

+760%

Goddess nails

+760%

Goddess twist braids

+60%

Goddess twist braids

+60%

Divine beauty

+30%

Divine beauty

+30%

Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.2

Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.2

Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.2

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Act on the trends

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From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

Get business tips

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Rebel Floats

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Cream soda aesthetic

+105%

Fruit soda

+185%

Homemade soda

+40%

Homemade soda

+40%

Root beer aesthetic

+40%

Root beer aesthetic

+40%

Soda drinks recipes

+90%

Soda drinks recipes

+90%

Cue the taste of an all-American retro diner. In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover. So, scoot on over to the soda fountain for a float that’s anything but traditional—and top it off with a cherry on top.2

Cue the taste of an all-American retro diner. In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover. So, scoot on over to the soda fountain for a float that’s anything but traditional—and top it off with a cherry on top.2

Cue the taste of an all-American retro diner. In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover. So, scoot on over to the soda fountain for a float that’s anything but traditional—and top it off with a cherry on top.2

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Act on the trends

Act on the trends

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Terra Futura

Pinterest Predicts 2025

Trending search terms

Trending search terms

1

Solarpunk house

+80%

Self-sufficient garden

+55%

Solar punk fashion

+115%

Solar punk fashion

+115%

Community spaces

+40%

Community spaces

+40%

Chaos gardening

+300%

Chaos gardening

+300%

Meet the rebels with a cause. In 2025, Boomers and Gen X will lean into sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some stellar sci-fi vibes along with the seriously cool real-world wins.2

Meet the rebels with a cause. In 2025, Boomers and Gen X will lean into sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some stellar sci-fi vibes along with the seriously cool real-world wins.2

Meet the rebels with a cause. In 2025, Boomers and Gen X will lean into sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some stellar sci-fi vibes along with the seriously cool real-world wins.2

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Act on the trends

Act on the trends

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

From plans to purchases, these trends will shape your audience's decisions in 2025. Get ahead of where they're going with trend marketing opportunities.

Get business tips

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Footnotes

1

Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

2

Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up next — Primary Play

Cherry coded

Aura Beauty

Rococo Revival

Sea Witchery

Surreal Soirees

Castlecore

Dolled Up

Fisherman Aesthetic

Goddess Complex

Rebel Floats

Terra Futura

Primary Play

Pickle Fix

Moto Boho

Peak Travel

Cherry coded

Aura Beauty

Rococo Revival

Sea Witchery

Surreal Soirees

Castlecore

Dolled Up

Fisherman Aesthetic

Goddess Complex

Rebel Floats

Terra Futura

Primary Play

Pickle Fix

Moto Boho

Peak Travel

About

Business toolkit

Trend PDF

Explore the trends

Cherry Coded

Aura Beauty

Rococo Revival

Sea Witchery

Surreal Soirees

Castlecore

Dolled Up

Fisherman Aeshetic

Goddess Complex

Rebel Floats

Terra Futura

Primary Play

Pickle Fix

Moto Boho

Peak Travel

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© 2024 Pinterest

About

Business toolkit

Trend PDF

Explore the trends

Cherry Coded

Aura Beauty

Rococo Revival

Sea Witchery

Surreal Soirees

Castlecore

Dolled Up

Fisherman Aeshetic

Goddess Complex

Rebel Floats

Terra Futura

Primary Play

Pickle Fix

Moto Boho

Peak Travel

English (US)

Bahasa Indonesia

Bahasa Malaysia

Cestina

Dansk

Deutsch

English (Australia)

English (Canada)

English (India)

English (UK)

Español

Français

Italiano

Magyar

Nederlands

Norsk bokmäl

Polski

Português (Brasil)

Português (Europeu)

Română

Slovencina

Suomi

Svenska

Tagalog

Tiếng Việt

Türkçe

Русский

Українська

English (US)

© 2024 Pinterest