Solutions
Who We Help
Resources
Pricing
Solutions
Who We Help
Resources
Pricing
Solutions
Who We Help
Resources
Pricing
AI That Understands
Your Consumers
AI That Understands
Your Consumers
AI That
Understands
Your Consumers
Software that combines the power of consumer data and AI
to deliver connected insights. Create successful products.
Develop better ads. Build winning brands.
Software that combines the power of consumer data and AI to deliver connected insights.
Smarter Insights. Better Products. Faster Growth.
Smarter Insights. Better Products. Faster Growth.
Smarter Insights. Better Products. Faster Growth.
Leverage AI-powered consumer insights to create better products,
develop more effective ads, and accelerate innovation. Stay connected
to real-time feedback and make data-driven decisions with confidence.
Leverage AI-powered consumer insights to create better products, develop more effective ads, and accelerate innovation. Stay connected to real-time feedback and make data-driven decisions with confidence.
INNOVATION SYSTEM
INNOVATION SYSTEM
Create winning products
with connected insights
Create winning products with connected insights
Drive AI-powered, iterative product development with real-time consumer feedback. Test, analyze, and optimize continuously while leveraging past data to anticipate trends and stay ahead.
Drive AI-powered, iterative product development with real time consumer feedback. Test, analyze, and optimize continuously while leveraging past data to anticipate trends and stay ahead.
AGILE RESEARCH SYSTEM - ADVERTISING
AGILE RESEARCH SYSTEM - ADVERTISING
Proven to develop more
effective advertising
Create winning products with connected insights
Not just a better pre-test. A better consumer-centric ad development system. A connected suite of solutions, validated to in market outcomes, to help you nurture ideas and stay on track from ideas through storylines and on to final ads.
Not just a better pre-test. A better consumer-centric ad development system. A connected suite of solutions, validated to in market outcomes, to help you nurture ideas and stay on track from ideas through storylines and on to final ads.
KEEP THE CONSUMER IN THE LOOP
KEEP THE CONSUMER IN THE LOOP
A continuous feedback
loop, accelerated by AI
A continuous feedback
loop, accelerated by AI
Traditional research models leave teams playing catch-up. With Zappi, each project builds on past insights. Get continuous consumer feedback across the entire development cycle to move faster and stay connected to the consumer.
Traditional research models leave teams playing catch-up. With Zappi, each project builds on past insights. Get continuous consumer feedback across the entire development cycle to move faster and stay connected to the consumer.
Leading consumer
insights platform
Leading consumer
insights platform
Leading consumer
insights platform
Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform.
Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform.
Go to market
with confidence
Power your next launch with consumer centric insight that guide every decision. Zappi’s powerful platform elevates the consumer voice to help you win.
Power your next launch with consumer centric insight that guide every decision. Zappi’s powerful platform elevates the consumer voice to help you win.

Go to market
with confidence
Power your next launch with consumer centric insight that guide every decision. Zappi’s powerful platform elevates the consumer voice to help you win.

Optimize
for success
Unlock actionable insights with in-depth diagnostics and precise guidance to fuel campaign and innovation success.
Unlock actionable insights with in-depth diagnostics and precise guidance to fuel campaign and innovation success.

Optimize
for success
Unlock actionable insights with in-depth diagnostics and precise guidance to fuel campaign and innovation success.

No more
throw-away data
Transform consumer insights into a competitive advantage. The more you engage with the platform, the more likely your brand is to win.

No more
throw-away data
Transform consumer insights into a competitive advantage. The more you engage with the platform, the more likely your brand is to win.

No more
throw-away data
Transform consumer insights into a competitive advantage. The more you engage with the platform, the more likely your brand is to win.

Quality responses
every time
Get insights you can rely on. Using ESOMAR and ISO standards, you’re always backed by data you can trust.
Get insights you can rely on. Using ESOMAR and ISO standards, you’re always backed by data you can trust.

Quality responses
every time
Get insights you can rely on. Using ESOMAR and ISO standards, you’re always backed by data you can trust.

Customize
your research
Shape your research to fit your needs. Flexible methodologies, adaptable audiences, and quick data-slicing options—so every insight is precise and relevant.

Customize
your research
Shape your research to fit your needs. Flexible methodologies, adaptable audiences, and quick data-slicing options—so every insight is precise and relevant.

Customize
your research
Shape your research to fit your needs. Flexible methodologies, adaptable audiences, and quick data-slicing options—so every insight is precise and relevant.

Co-created with
leading brands
Zappi works with top consumer brands to build data-fueled, AI-powered consumer insights technology.

Co-created with
leading brands
Zappi works with top consumer brands to build data-fueled, AI-powered consumer insights technology.

Co-created with
leading brands
Zappi works with top consumer brands to build data-fueled, AI-powered consumer insights technology.

Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Stephan Gans
SVP Chief Consumer Insights &
Analytics Officer. PepsiCo.
SVP Chief Consumer Insights &
Analytics Officer. PepsiCo.
SVP Chief Consumer Insights &
Analytics Officer. PepsiCo.

A big benefit of the platform is being able to look back and see what worked and what didn't and theme the learning to focus on better product options in the future. We have learnings we can now apply and get smarter.
A big benefit of the platform is being able to look back and see what worked and what didn't and theme the learning to focus on better product options in the future. We have learnings we can now apply and get smarter.
Amanda Addison
Senior Manager, US Menu Insights
Senior Manager,
US Menu Insights

A big benefit of the platform is being able to look back and see what worked and what didn't and theme the learning to focus on better product options in the future. We have learnings we can now apply and get smarter.
Amanda Addison
Senior Manager, US Menu Insights




This is the best button on the site. It’s what people push right before we work with someone awesome. Push it. Go ahead. Make our day.
This is the best button on the site. It’s what people push right before we work with someone awesome. Push it. Go ahead. Make our day.
This is the best button on the site. It’s what people push right before we work with someone awesome. Push it. Go ahead. Make our day.
- Impactful insights teamsQuality responsesIntuitive platformBetter researchExpert support
- Impactful insights teamsQuality responsesIntuitive platformBetter researchExpert support
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Why Zappi?
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